Australia’s antitrust regulator on Tuesday blocked an enterprise from Google mother or father Alphabet Inc that sought to appease its considerations over Google’s deliberate $2.1 billion acquisition of Fitbit.

The Australian Competitors and Shopper Fee (ACCC) expressed scepticism in the direction of the Fitbit deal in June, warning that Google’s buy of the wearables and health firm would give it entry to a major quantity of consumers’ knowledge, probably damaging competitors in well being and internet marketing markets.

Beneath its proposed undertaking, Google provided to not make use of sure person knowledge collected via Fitbit and Google wearables for promoting functions for 10 years, with the potential for extension if the ACCC noticed match. It additionally stated it will present third events with entry to sure person knowledge collected via the gadgets for 10 years, in addition to keep help for interoperability with Android gadgets for a similar interval.

Nonetheless, the ACCC rejected the enterprise, stating that it continued to have considerations in regards to the potential for Fitbit’s non-Apple rivals to be “squeezed out” of the wearables market as a result of their gadgets’ present reliance on Google providers. The regulator additionally famous that a number of different competitors authorities, such because the US Division of Justice, had not but decided on the viability of the deal.

“Whereas we’re conscious that the European Fee not too long ago accepted an analogous enterprise from Google, we aren’t glad {that a} long-term behavioural enterprise of this kind in such a fancy and dynamic trade might be successfully monitored and enforced in Australia,” stated ACCC Chair Rod Sims in a press release.

Google has confronted authorized challenges from the Australian authorities on quite a lot of key points, together with a proposed legislation that might power Google and Fb to pay for information on their platforms sourced from native media shops. If the legislation is adopted, Australia will develop into the primary nation on the planet to impose such a measure.

The ACCC stated it will proceed its investigation, setting 25 March 2021 as a brand new choice date.