Each Mr. Warnock and Mr. Ossoff have run adverts highlighting inventory gross sales and enterprise transactions made by Ms. Loeffler and Mr. Perdue after they obtained briefings on the coronavirus earlier this yr, however earlier than it had unfold within the nation.

“Kelly’s for Kelly,” one current advert from Mr. Warnock’s marketing campaign claims, after calling Ms. Loeffler the richest member of the Senate. “Warnock is for us.”

Even among the adverts that are supposed to take the sting off the polarizing race slip in some assaults. In a brand new advert from Mr. Perdue, seven women are gathered next to a hearth, chairs in a circle, buying and selling compliments in regards to the first-term senator. However on the finish, one girl provides: “I do know that David will not be going to defund our police, and he’s not going to intestine the navy.”

Amid all of the adverse adverts, tv viewers in Georgia might or might not discover the more and more nationwide message. Certainly, the airwaves have gotten so saturated that political adverts usually run again to again, typically occupying complete industrial blocks for a full tv present. Previously seven days, campaigns and outdoors teams spent greater than $50 million on tv, airing 88 distinctive political adverts throughout Georgia.

Some days in December, greater than a 3rd of all adverts in Georgia had been political. Within the 5 p.m. to six p.m. hour, house to native information broadcasts and a standard goal for political campaigns, greater than 60 p.c of all adverts had been political. Each figures outpaced the advert saturation in the course of the basic election, when quite a few races had been vying for airtime.

With so many adverts blanketing the airwaves, political strategists and advert consultants each concede that the returns could be diminishing.

“It’s like World Struggle I, once they would sit there within the trenches and they’d shell one another for weeks, however then nothing would occur as a result of everybody was in trenches and bunkers,” mentioned Ken Goldstein, a professor of politics on the College of San Francisco. He mentioned it was like “shelling impenetrable bases.”